What is a “Unique Visitor” in Google Analytics?
The other day I heard about a website having over 100 million unique visitors each month. This is the kind of statistic I’ve heard many times before but for some [...] Read More The post What is a...
View ArticleHow to Utilize Keyword Search Queries in Google Analytics
Search query information from your Google Analytics account can work wonders when looking for fresh keyword ideas. Usually when optimizing a website, keyword research is one of the first jobs [...]...
View ArticleHow to Create a Google Analytics Dashboard in Google Sheets
Recently, we’ve been getting a decent number of requests from clients to see specific Google Analytics (GA) data put into some kind of easily digestible table-like format and updated on [...] Read More...
View Article7 Things You Need To Do When Implementing SSL On Your Website
I’m on an encryption kick recent if you can’t tell. Back in December I wrote an article entitled “Should I Encrypt my Website?” which strives to answer that exact question. [...] Read More The post 7...
View ArticleIdentifying How and Why You’re Losing Search Traffic
When I talk to clients I always try to temper expectations, especially if they’re fairly inexperienced when it comes to how search engines work. Winning the battle in search results [...] Read More The...
View ArticleGoogle Analytics Demo Account Walk-Through
Google Analytics is an incredibly useful and powerful platform. Yet so many organizations we work with, from Fortune 500 publicly traded companies to small, nine-room bed and breakfasts, struggle with...
View ArticleHow to Change Data Retention Settings in Google Analytics
Google recently announced changes to the Data Retention settings in Google Analytics. The changes, which affect how Google stores a website’s data, will go into effect on May 25th. Google [...] Read...
View ArticleTracking Website Exits Using Google Tag Manager
I’m new to Google Tag Manager (GTM). I’ve known about it for a while but when I first heard about GTM, I opened the interface and quickly closed it again [...] Read More The post Tracking Website Exits...
View ArticleHow we Stay Up-To-Date on Google Algorithm Updates
Google algorithm updates keep us on our toes. An algorithm change can either help or hurt our clients so it is extremely important that we are proactive when we hear [...] Read More The post How we...
View ArticleGoogle Analytics Metrics – A Summary of KPIs
Google Analytics has always been an overwhelming interface. Even seasoned website owners and internet marketers have a tough time keeping up with the changing landscape of Google Analytics and new...
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